CRM Analyst (f/m/d)

We are looking for an experienced CRM Analyst for a new Retail Banking Project.

You will report to Head of CRM.

 

Activities that will fill up your work day:

  • Leading design and development of Marketing datamart to enable flexible selection for marketing campaigns and robust reporting
  • Definition of data needs for event triggered campaigns in digital world across various channels
  • Ongoing monitoring and evaluation of marketing campaigns
  • Delivering business reporting and ad hoc analysis
  • You will be part of the team developing modern, big data capable customer data platform
  • Utilizing best in class tools of MS Azure cloud environment
  • Building omni channel environment supporting acquisition and business growth oriented scenarios
  • You will learn and operate modern real time event driven marketing platform processing events from banking core system
  • Coordinate all machine learning activities in order to build, review and deploy complex real-time scenarios with business centric mind

 

Who are you:

  • You have a Bachelor or Master degree in Statistics/Information technology or a related field
  • You have 3-5 years’ experience of reporting and data analysis hands-on
  • You bring proven track-record in in statistical analysis (data mining, segmentation, predictive modelling)
  • Knowledge of CRM processes including lead management, on boarding, up sell and retention and CRM process in banking is essential
  • You are familiar with data management, database design, and terms like DWH, Data mart, Data lakes
  • Proven knowledge of analytical tools and/or languages (ie SAS, Python, R)
  • Expert knowledge of business reporting design (ie Tableau, Power BI, Splunk)
  • Some experience digital channels will give you an advantage
  • You are insights/results driven and can multi-task in a structured manner
  • You are passionate about customer experience, you are a relentless communicator, you possess creative mind, you seek teamwork
  • Du sprichst fließend Deutsch (and your English is pretty perfect as well)
  • Accepted file types: pdf, doc, docx, txt.
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