CRM Campaign Manager (f/m/d)

We are looking for an experienced CRM Campaign Manager for a new Retail Banking Project.

You will be responsible for identifying, developing and executing relevant campaigns for a digital bank.

Activities that will fill up your work day:

  • Definition of marketing campaigns in close cooperation with Marketing and Product teams
  • Manage and deliver customer end-to-end lifecycle campaigns to drive registration, retention and customer growth objectives (effective onboarding, churn reduction, reactivation, repeat App usage, upsell, cross sell) across various channels
  • On-going campaign performance evaluation and optimisation thereof (incl. testing)
  • Manage database including creating and updating lists, segmenting leads and maintaining user engagement
  • Manage promotional calendar in sync with other marketing activities
  • Develop relevant set of KPIs and customer engagement goals and measurement/reporting thereof
  • Manage marketing agencies

Who are you:

  • You have a Bachelor or Master degree in Business Management/Marketing or a related field
  • You have 3-5 years’ experience of managing campaigns hands-on
  • You bring proven track-record in multi-channel (email, SMS, push) CRM campaigns management, ideally in FinTech industry (not essential)
  • Campaign management systems such as SFDC are not alien to you
  • Knowledge of CRM processes including lead management, on boarding, up sell and retention is essential
  • You have a strong analytical mindset across multiple channels with high attention to detail, yet able to see the big picture
  • You are familiar with building customer journeys, customer development and conversion optimisation
  • Some experience with mobile Apps is a plus
  • You are insights/results driven and can multi-task in a structured manner
  • Your career to-date has been in the B2C digital environment
  • You are passionate about customer experience, you are a relentless communicator, you possess creative mind, you seek teamwork
  • Du sprichst fließend Deutsch (and your English is pretty perfect as well)
  • Accepted file types: pdf, doc, docx, txt.
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